The SUP Company | Blog

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The SUP Company Inflation Challenge

Paddling right now is a bit of no-no, so what better way to pass the time and ensure we stay in peak paddling condition than having a ‘Inflation Race’. We are all on the same ‘board’ and when life gives you lemons, well inflate your paddleboard. Who can enter? Anyone with an inflatable paddle board that fits our classes How do I enter? Submissions are by video only. Just record your attempt and submit it as a comment under the post announcing the competition on The SUP Company Facebook page.... Read More

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COVID-19 Paddling Tips: Practicing Social Distance on the Water

It was only a few weeks ago that you would probably had to use an internet search to find out what ‘social distancing’ is. Now though, we all know. For some time to come this is how we need to be living our day to day lives to ensure that our communities are as safe as possible. However it does not mean that we have to give up everything of what we love. Now more than ever getting outside, enjoying the outdoors and being active will ensure that we come... Read More

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Paddle Board Demo and Test Weekend

We are excited to announce our first SUP Demo Weekend of the year on the 23rd and 24th of May 2020 at our shop and test center in Southampton. We will host two separate events aimed at different needs, discipline and paddler types. Saturday, the 23d of May will feature our Inflatable SUP Day aimed at beginners looking to get their first SUP board or new paddlers looking to upgrade to a longer, faster board. On the day of the event we will feature a large range of all round... Read More

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RYA Dinghy Show – 2020

We are proud to announce that we’ll be exhibiting at this year’s RYA Dinghy Show at Alexandra Palace in London alongside Red Paddle Co and Red Originals. You can find our SUP Company team at Stand B3 where we will be highlight the newest releases from Red Paddle Co, including the revolutionary 11’0 Compact alongside the entire 2020 range of products. If you’re after a new stand up paddleboard, there’s no better time and place to get one. Our team of SUP experts will guide you through all your wants... Read More

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New In: Red Paddle Co 11’0 Compact

The Red Paddle Co 11ft Compact is here! Following the huge success of the ground breaking 9’6” Compact, Red Paddle Co have applied their innovative PACT Technology and created the most portable touring inflatable paddleboard in the world. As a designer and manufacturer of only inflatable SUP’s, Red Paddle Co’s core value is to do so without compromising performance. Waterline length and rigidity is key to performance and overall glide. Red Paddle Co understand this and it is clear to see in the new 11ft Compact with its purposeful touring... Read More

One Ocean Sport SUP 31/01/2020
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New In: One Ocean Sports – SUP

We are thrilled to announce that the One Ocean Sports have joined The SUP Company. Their high-end carbon racing paddle boards make a great addition to our product offering, further solidifying our status as a premium SUP retailer. Their product offering ranges from high end race SUP boards, SUP surf boards as well as their recent line of prone surf and downwind foil boards. Created in the vision of famous Australian water-man and designer, Ben Tardrew, One Ocean Sports brand aims to build the best performing SUP surf and race... Read More

RedOriginalDogPFD 19/11/2019
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New in: Red Original Dog Buoyancy Aid

Keep your buddy safe on the water with the brand new Red Original Dog PFD. Easy to attach and to secure, the PFD doesn’t restrict the dog’s movement at all, making it comfortable to wear. The Jacket is available in 5 different sizes to fit all dogs from small to “boof”. The Buoyancy Aid offers a number of features that help you keep control of your dog both in and out of the water, such as the leash hook and carry straps on top of the jacket that help you... Read More

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Insure your SUP with GJW

We at The SUP Company are proud to announce that have partnered up with GJW Direct to offer customers the opportunity to insure their Stand-Up Paddleboard. GJW, short for Groves, John and Westrup Limited specialize in Marine Insurance with an operational experience of over 175 years. Having offered insurance packages for Boats, Yachts, Motor Cruisers, Speedboats, Houseboats and Jet Skis, they have now opened up their service to the greater world of SUP. GJW Direct offers specialist stand up paddle board insurance for SUP enthusiasts. Their comprehensive policy is competitively... Read More


Black Friday

Our Black Friday event has started and it is our biggest ever Stand Up Paddleboard sale (EVER!) featuring SUP's, paddles, SUP wear and more from Red Paddle Co, Red Originals, Fanatic, Starboard, JP Australia, Jobe, STX, Vaikobi, Mystic, ION and more.

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Red Paddle Co 5 Year Warranty

How does it work? Red Paddle Co will be offering a 5 year warranty for each board bought from the 2020 range. Just like the 2 year warranty offered on 2018 and 2019 boards, they will require the customer to register their warranty with Red Paddle Co via their website within 3 months of purchase to activate the extended warranty.  For the full terms and conditions please visit the Red Paddle Co Warranty Page!

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Red Paddle Co 2020 Product Release

The much anticipated 2020 product release from Red Paddle Co is live! As the biggest Red Paddle Co retailer in Europe we are more than proud to present and review all that’s new in the Red Paddle Co product line. Red Paddle Co 2020 All Round SUPs All round boards offer great versatility, making them ideal for a wide range of conditions and paddler types. As creators of the world’s best-selling SUP, the famed 10’6 Ride, Red Paddle Co put a lot of thought and effort in designing their all-round... Read More

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Red Paddle Co 2019 Sale

While the Summer SUP season has come to a bitter end, that does not mean the time for SUP-ing is over. We at the SUP Company together with all those who share our passion for Stand-Up Paddle boarding know that it does not end here. If anything, it only gets better with loads to still be excited about. The 2019 Autumn season opens up a whole a new playground for passionate paddlers with empty beaches, clear waters and cooler temperatures to complement their paddle routine. As for us, Autumn is... Read More

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Successful Demo Weekend

Do you like to try before you buy? Of course you do, and so do we. Here at The SUP Company we love everything SUP. We’re also well aware of the investment it takes to buy a new board, so we want to make sure you get the one that is just right for you. Especially if you’ve little experience with the sport, making the right choice can be a real headache, especially with so many boards to choose from. So, on the weekend of 6-7 April 2019 we’ve opened... Read More

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New In: Fanatic Pocket Edition 10’4

Brand new for 2020, Fanatic have released their very first compact technology SUP in the form of the Fly Air Pocket Edition. Coming in at 10’4 height and a generous 33 inches in width, the Fly Air Pocket makes for an extremely stable SUP to take with you on your next trip or adventure. With a thickness of 5.5 inches and a volume capacity of 285 litres, the Fanatic Fly Air Pocket is as sturdy and stable as any premium all round SUP on the market. What makes it truly... Read More

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Caravan, Camping and Motorhome Show 2020

Visit The SUP Company & Red Paddle Co in Hall 5, Stand 5257. The SUP Company will be exhibiting at the 2020 edition of the Caravan, Camping and Motorhome Show alongside Red Paddle Co and Red Originals. One of the highlights of the show involves their latest release, the 11’0 Compact. It is the world’s first Touring Paddle Board benefiting from the PACT technology. This means that you can pack the SUP down to half the size of an average inflatable board, making it the ideal holiday and adventure paddle... Read More


SUP Holiday – Slovenia

Having come back from an amazing holiday in Slovenia, we decided to write an article about our trip to help those who are thinking of taking their iSUP’s on holiday with them. Booking with Easy Jet from Gatwick to Ljubljana in Slovenia.  We paid for 2 hold bags at a max of 23kgs.  This meant we could take our rolled up iSUP’s with space and weight for all the other extras needed for a good holiday – beach towels, snorkels and masks, sponge bag, etc.  We just had to pack... Read More

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New Year, New Goals – SUP Training with Michael Booth

Do you love paddle-boarding, but feel you can no longer progress? Do you want to enter the scene of SUP racing but lack confidence in your abilities? Why not let the world’s number 1 help you achieve your goals? Australian, European and World SUP Champion Michael Booth, is now offering in-depth online coaching programs specially tailored to suit the needs of every paddler individually. With over 15 years experience of training and racing in different water-sports disciplines, Michael transitioned to SUP all the way back in 2014. Ever since he... Read More