The SUP Company | Blog

RedOriginalDogPFD 19/11/2019
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New in: Red Original Dog Buoyancy Aid

Keep your buddy safe on the water with the brand new Red Original Dog PFD. Easy to attach and to secure, the PFD doesn’t restrict the dog’s movement at all, making it comfortable to wear. The Jacket is available in 5 different sizes to fit all dogs from small to “boof”. The Buoyancy Aid offers a number of features that help you keep control of your dog both in and out of the water, such as the leash hook and carry straps on top of the jacket that help you... Read More

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Insure your SUP with GJW

We at The SUP Company are proud to announce that have partnered up with GJW Direct to offer customers the opportunity to insure their Stand-Up Paddleboard. GJW, short for Groves, John and Westrup Limited specialize in Marine Insurance with an operational experience of over 175 years. Having offered insurance packages for Boats, Yachts, Motor Cruisers, Speedboats, Houseboats and Jet Skis, they have now opened up their service to the greater world of SUP. GJW Direct offers specialist stand up paddle board insurance for SUP enthusiasts. Their comprehensive policy is competitively... Read More


Black Friday

Our Black Friday event has started and it is our biggest ever Stand Up Paddleboard sale (EVER!) featuring SUP's, paddles, SUP wear and more from Red Paddle Co, Red Originals, Fanatic, Starboard, JP Australia, Jobe, STX, Vaikobi, Mystic, ION and more.

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Red Paddle Co 5 Year Warranty

How does it work? Red Paddle Co will be offering a 5 year warranty for each board bought from the 2020 range. Just like the 2 year warranty offered on 2018 and 2019 boards, they will require the customer to register their warranty with Red Paddle Co via their website within 3 months of purchase to activate the extended warranty.  For the full terms and conditions please visit the Red Paddle Co Warranty Page!

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Red Paddle Co 2020 Product Release

The much anticipated 2020 product release from Red Paddle Co is live! As the biggest Red Paddle Co retailer in Europe we are more than proud to present and review all that’s new in the Red Paddle Co product line. Red Paddle Co 2020 All Round SUPs All round boards offer great versatility, making them ideal for a wide range of conditions and paddler types. As creators of the world’s best-selling SUP, the famed 10’6 Ride, Red Paddle Co put a lot of thought and effort in designing their all-round... Read More

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Red Paddle Co 2019 Sale

While the Summer SUP season has come to a bitter end, that does not mean the time for SUP-ing is over. We at the SUP Company together with all those who share our passion for Stand-Up Paddle boarding know that it does not end here. If anything, it only gets better with loads to still be excited about. The 2019 Autumn season opens up a whole a new playground for passionate paddlers with empty beaches, clear waters and cooler temperatures to complement their paddle routine. As for us, Autumn is... Read More

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Successful Demo Weekend

Do you like to try before you buy? Of course you do, and so do we. Here at The SUP Company we love everything SUP. We’re also well aware of the investment it takes to buy a new board, so we want to make sure you get the one that is just right for you. Especially if you’ve little experience with the sport, making the right choice can be a real headache, especially with so many boards to choose from. So, on the weekend of 6-7 April 2019 we’ve opened... Read More


SUP Holiday – Slovenia

Having come back from an amazing holiday in Slovenia, we decided to write an article about our trip to help those who are thinking of taking their iSUP’s on holiday with them. Booking with Easy Jet from Gatwick to Ljubljana in Slovenia.  We paid for 2 hold bags at a max of 23kgs.  This meant we could take our rolled up iSUP’s with space and weight for all the other extras needed for a good holiday – beach towels, snorkels and masks, sponge bag, etc.  We just had to pack... Read More

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New Year, New Goals – SUP Training with Michael Booth

Do you love paddle-boarding, but feel you can no longer progress? Do you want to enter the scene of SUP racing but lack confidence in your abilities? Why not let the world’s number 1 help you achieve your goals? Australian, European and World SUP Champion Michael Booth, is now offering in-depth online coaching programs specially tailored to suit the needs of every paddler individually. With over 15 years experience of training and racing in different water-sports disciplines, Michael transitioned to SUP all the way back in 2014. Ever since he... Read More

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Red Originals – Christmas Offer

With the Holiday Season well upon us, Red Paddle Co have released a new product to get you through the frosty winter days: The Red Original Travel Cup. Light and compact, the Red Original Travel Cup will keep your drinks hot through even the coldest of days. The simple, yet iconic Red Original design paired with the stainless steel construction makes the cup ideal for any sporting activity. The lid also has a second opening, designed for using a straw (only steel, bamboo or pasta allowed 😁). The Red Original... Read More

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Delivery Update for the Holiday Period

Due to the limited availability of our couriers during the Holiday Period, we won’t be able to ship on a number of dates prior to New Years. The last day for shipping Composite Paddle-boards and Fixed-Length Paddles within the UK before Christmas will be the 18th of December. Inflatables, 3-piece Paddles, Apparel and Accessories we will continue to ship on a next day basis until the 20th of December. We will resume Shipping on the 27th of December all the way through to the 30th of December for Inflatable Packages,... Read More


Returns Policy Extended for the Holiday Period

Having entered the winter Holiday Season, we’ve extended our Returns Policy for the month of December. If you’ve purchased an item during the period between the 2nd of December and the 1st of January you will be eligible for an extension on our Returns Policy. All items purchased in the above mentioned period can be returned as per our policy until the 31st of January 2020. All items purchased after the 2nd of January 2020 will comply to our usual 30 day returns policy. If you have any issues regarding... Read More