BIC Sport Becomes TAHE
TAHE is the new name for BIC Sport. Made and engineered in France with Eco responsibility, TAHE is a brand born from the union of BIC Sport and TAHE Outdoors, two legendary companies famous for decades of commitment to water-sports.
BIC Sport’s board sport culture, manufacturing expertise and focus on family fun is now combined with TAHE Outdoors dedication to exploration and craftsmanship. The result is a brand dedicated to Endless Play Time on the water with family friends of every skill level.
“New name, new dynamics, same roots”
The core values of the new brand TAHE come from BIC Sport’s legacy. Reliability, accessibility, simplicity, modernity. It’s with this spirit that TAHE begins, building on a foundation of European manufacturing and exploration, environmentally friendly production processes, quality products and at an affordable price and investment in innovation and development with an eye to the future generation of water sports lovers. The company says it is committed to the development of water sports competition opportunities for youth riders and racers everywhere.
NEW IN! TAHE has landed on The SUP Company website, with paddleboard packages available from £449. For details, go to www.thesupco.com/sup-boards-c1/tahe-m76. BIC Sport products are available on The SUP Company website until stocks last.