Brand Merger: Duotone x Fanatic

The exciting merger of Fanatic and Duotone: a union of expertise and innovation by Boards & More.

In a monumental announcement released today, Boards & More is proud to unveil the integration of its longstanding ‘Fanatic’ watersports brand with the iconic ‘Duotone’ label. This strategic move marks an exciting new era of innovation, performance, and excellence, and we’re here to give you an exclusive inside look at what this merger means for the future of both these hugely successful names in watersports.

**A Union of Expertise and Innovation**

Since its inception in 2018, Duotone has emerged as a powerhouse in kiteboarding. Renowned for their cutting-edge designs, technical prowess, and unwavering commitment to delivering class leading experiences to kitesurfers around the globe. The integration of Fanatic’s Windsurfing, Wing Foiling and Foiling products into the Duotone brand represents a synergistic fusion of expertise, experience, and innovation that enables a more strategic and focussed approach across all Boards & More wind driven watersports categories.

**Streamlined Offerings for Enhanced Customer Experience**

One of the most exciting aspects of this merger is the consolidation of Fanatic’s high-performance products into the Duotone portfolio. This integration not only streamlines Boards & More’s product ranges but also eliminates any confusion for customers who previously navigated between Fanatic and Duotone.

With a comprehensive (larger!) range that now encompasses Wing Foiling, Foiling, Kiteboarding, and Windsurfing, the unified Duotone brand is a one-stop for those whose passion is making the most of their time on the water.

**Unprecedented Innovation and Performance**

This merger isn’t also just about consolidation – it’s about pushing what’s possible on the water. The integration of Fanatic’s expertise and experience into Duotone ensures that customers will be riding equipment that benefits from shared expertise across different disciplines.

This is also great news for existing Fanatic customers as Duotone’s wings and foils are designed to align seamlessly with Fanatic products. Innovation flows through the very core of Duotone’s DNA, and this merger allows everyone to advantage of groundbreaking materials (tested in the bespoke inhouse Duotone Lab!) and designs (developed and test by some of the best riders in the world), ensuring that you’ll always be at the forefront of watersports technology and design.

**Leading the Way with a Unified Vision**

Behind the scenes, Boards & More teams are also now unified, working to create new products that push industry standards. From Ken Winner, the esteemed Duotone kite designer, overseeing the creation of wings, to Klaas Voget, an expert in Windsurf wave boards, guiding the Wing Foil Division, and Craig Gertenbach, a seasoned veteran with nearly two decades of experience – the stage is set for a new era of innovation and excellence under one name – Duotone.

**What’s Next? A Glimpse into the Future**

Along with this announcement of the integration of Fanatic’s Wing Foiling and Foiling into the Duotone range there are many new products to the 2024 line up. With the new Duotone foil range introducing new mast-fuselage combinations (all compatible with previous Fanatic wings) that cater to a diverse array of disciplines, including Wing Foiling, Kiteboarding, Windsurfing, Prone Foiling, Wake Foiling, Downwind Foiling, and Pump Foiling. As well as further development and refinement in wingboard design and construction including the new Duotone Sky Free which supersedes the outgoing Fanatic Sky Wing.

** A New Horizon in Watersports**

This merger of Fanatic and Duotone is more than just a strategic move – it’s a collaboration, and a shared journey in the pursuit of innovation to remain at the forefront of the watersports industry.

We are to be working with Boards & More and share in this monumental announcement and merger of these two powerhouse brands. With a unified portfolio under the Duotone brand, we get to be part of and share with you this thrilling journey . Welcome to the new era of Fanatic and Duotone – under one name and brand; Duotone.

For the full overview of the new products in the Duotone 2024 wingfoiling range follow this link!