{"product_id":"fanatic-fly-air-10-4-pure","title":"Fanatic Fly Air 10'4 Pure","description":"\u003ch2\u003eFanatic Fly Air Pure 10'4 Inflatable SUP Package\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eFanatic Fly Air Pure 10'4 x 33\"\u003c\/strong\u003e is a stable, easy-going inflatable paddleboard for beginners, families and casual paddlers who want a proper branded SUP at a very accessible price.\u003c\/p\u003e\n\u003cp\u003eThis is the classic all-round size in the Fly Air Pure range. At 10'4 long and 33\" wide, it gives new paddlers the reassuring platform they need for learning, while still being manageable to carry, inflate, paddle and pack away. It suits relaxed paddling on rivers, lakes, canals, sheltered harbours and calm coastal water.\u003c\/p\u003e\n\u003cp\u003eIf you want one simple inflatable paddleboard for short cruises, family use, holidays and general weekend paddling, the Fly Air Pure 10'4 is the right model to focus on.\u003c\/p\u003e\n\u003ch2\u003eWho is the Fanatic Fly Air Pure 10'4 best for?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBeginner paddlers who want a stable first inflatable SUP\u003c\/li\u003e\n\u003cli\u003eCasual riders looking for a good-value all-round paddleboard\u003c\/li\u003e\n\u003cli\u003eFamilies wanting a board that is easy to share and simple to store\u003c\/li\u003e\n\u003cli\u003eSmaller to medium-sized adults who want confidence rather than speed\u003c\/li\u003e\n\u003cli\u003ePaddlers using sheltered rivers, lakes, canals and calm coastal water\u003c\/li\u003e\n\u003cli\u003eHoliday, campervan and occasional-use paddlers who need a portable package\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere it sits in the Fanatic range\u003c\/h2\u003e\n\u003cp\u003eThe Fly Air Pure is Fanatic’s value-focused inflatable all-round SUP. It is built to be light, straightforward and easy to live with, making it a sensible choice if you are buying your first board or want a dependable board for occasional family use.\u003c\/p\u003e\n\u003cp\u003eIf you expect to paddle more regularly and want a stiffer, more refined construction, look at the \u003ca href=\"https:\/\/www.thesupco.com\/products\/fanatic-fly-air-premium\"\u003eFanatic Fly Air Premium\u003c\/a\u003e. If your paddling is mainly longer-distance flat-water cruising, the touring-shaped \u003ca href=\"https:\/\/www.thesupco.com\/products\/fanatic-ray-air-pure\"\u003eFanatic Ray Air Pure\u003c\/a\u003e will give you better glide per stroke.\u003c\/p\u003e\n\u003ch2\u003eWhy choose the Fly Air Pure 10'4?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStable 33\" width:\u003c\/strong\u003e gives a planted, confidence-building feel for new paddlers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e284L volume:\u003c\/strong\u003e provides plenty of float for relaxed recreational use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-round shape:\u003c\/strong\u003e suitable for flat water, gentle coastal paddling and small mellow conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight board weight:\u003c\/strong\u003e easier to carry, load into the car and pack away after use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable US box fin:\u003c\/strong\u003e helps the board track straighter and makes transport simpler.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete core package:\u003c\/strong\u003e supplied with bag, pump, fin, leash and repair kit. Just add a paddle if required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-world paddling feel\u003c\/h2\u003e\n\u003cp\u003eThe Fly Air Pure 10'4 is designed to feel predictable rather than twitchy. The wider outline gives beginners time to find their balance, while the 10'4 length keeps the board easy to turn and simple to control.\u003c\/p\u003e\n\u003cp\u003eIt is not a specialist touring board or a high-performance SUP. Its strength is that it makes paddleboarding feel accessible. For most first-time buyers who want a well-priced, branded, all-round inflatable SUP, that is exactly the brief.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eModel\u003c\/th\u003e\n\u003ctd\u003eFanatic Fly Air Pure 10'4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eLength\u003c\/th\u003e\n\u003ctd\u003e10'4\" \/ 315cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eWidth\u003c\/th\u003e\n\u003ctd\u003e33\" \/ 83.8cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eThickness\u003c\/th\u003e\n\u003ctd\u003e5.5\" \/ 14cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eVolume\u003c\/th\u003e\n\u003ctd\u003e284L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eBoard weight\u003c\/th\u003e\n\u003ctd\u003eApprox. 8.15kg \/ 18lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eRecommended rider weight guide\u003c\/th\u003e\n\u003ctd\u003eUp to approx. 95kg \/ 15st\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eFin system\u003c\/th\u003e\n\u003ctd\u003eUS box with removable centre fin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003ePackage includes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFanatic Fly Air Pure 10'4 inflatable paddleboard\u003c\/li\u003e\n\u003cli\u003eFanatic Pure backpack\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/products\/fanatic-hp8-power-pump\"\u003eFanatic HP8 pump\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003eFly Air 19.5cm US box fin\u003c\/li\u003e\n\u003cli\u003eBoard leash\u003c\/li\u003e\n\u003cli\u003eRepair kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e this package does not include a paddle as standard. You can add a paddle from the product options or browse our full range of \u003ca href=\"https:\/\/www.thesupco.com\/collections\/paddles\"\u003eSUP paddles\u003c\/a\u003e. A lighter paddle is one of the best upgrades you can make because it improves comfort, reduces fatigue and makes the board feel easier to paddle.\u003c\/p\u003e\n\u003ch2\u003eRecommended upgrades and accessories\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.thesupco.com\/products\/fanatic-carbon-pure-3-piece-paddle\"\u003eFanatic Carbon Pure 3 Piece Paddle\u003c\/a\u003e – a good-value paddle upgrade for this board.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.thesupco.com\/collections\/buoyancy-aids\"\u003eBuoyancy aids\u003c\/a\u003e – essential safety kit for paddling on open water.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.thesupco.com\/collections\/dry-bags\"\u003eDry bags\u003c\/a\u003e – useful for carrying keys, phone, layers and snacks.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.thesupco.com\/collections\/pumps\"\u003eSUP pumps\u003c\/a\u003e – electric pump options are worth considering if you want faster setup.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.thesupco.com\/collections\/leashes\"\u003eSUP leashes\u003c\/a\u003e – always check your leash is suitable for where you paddle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExpert buying advice\u003c\/h2\u003e\n\u003cp\u003eChoose the Fanatic Fly Air Pure 10'4 if you want a stable, affordable and easy-to-use board for general paddling. It is a strong option for first-time buyers because it keeps the package simple and gives you enough width and volume to build confidence quickly.\u003c\/p\u003e\n\u003cp\u003eYou may want to step up to a more touring-focused board if you want to paddle longer distances, carry extra kit or prioritise speed and glide. You may also want to upgrade to the \u003ca href=\"https:\/\/www.thesupco.com\/products\/fanatic-fly-air-premium\"\u003eFanatic Fly Air Premium\u003c\/a\u003e if you expect to paddle regularly and want a stiffer, more refined board underfoot.\u003c\/p\u003e\n\u003ch2\u003eWatch the Fanatic Fly Air Pure 10'4 review\u003c\/h2\u003e\n\u003cp\u003eFor a closer look at the board, watch our Fanatic Fly Air Pure 10'4 review from The SUP Company.\u003c\/p\u003e\n\u003cdiv class=\"video-wrapper\"\u003e\u003ciframe title=\"Fanatic 10'4 Fly Air Pure Paddleboard Review - The SUP Company\" src=\"https:\/\/www.youtube.com\/embed\/AmbpbYYIWQM\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2\u003eHelpful links\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/blogs\/product-reviews\/board-room-review-fanatic-fly-air-10-4-and-fly-air-premium-10-4\"\u003eFanatic Fly Air 10'4 vs Fly Air Premium 10'4 review\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/blogs\/news\/the-ultimate-inflatable-paddleboard-buying-guide-getting-it-right-the-first-time\"\u003eInflatable paddleboard buying guide\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/collections\/fanatic\"\u003eShop all Fanatic paddleboards and accessories\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/collections\/inflatable-paddle-boards\"\u003eShop all inflatable paddleboards\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.thesupco.com\/pages\/sup-test-centre\"\u003eBook a session at The SUP Company Test Centre\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTry before you buy\u003c\/h2\u003e\n\u003cp\u003eIf you are local to Southampton, you can book a session at our \u003ca href=\"https:\/\/www.thesupco.com\/pages\/sup-test-centre\"\u003eSUP Test Centre at Woodmill\u003c\/a\u003e and get practical advice before buying. It is the easiest way to understand how an all-round board like the Fly Air Pure compares with a stiffer premium construction or a longer touring board.\u003c\/p\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eIs the Fanatic Fly Air Pure 10'4 good for beginners?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eYes. The 33\" width gives it a stable, confidence-building feel, making it a very suitable first inflatable paddleboard for relaxed recreational use.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhat rider weight is the Fly Air Pure 10'4 best for?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eAs a guide, it suits paddlers up to around 95kg. If you are close to the top of that range and want maximum stability or better glide, a larger-volume touring board may be worth considering.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eDoes this package include a paddle?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eNo. The package does not include a paddle as standard, so you can choose the right paddle for your height, budget and how often you plan to paddle.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eCan I use the Fly Air Pure 10'4 on the sea?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eYes, but it is best suited to calm, sheltered coastal conditions, especially while you are learning. Always check wind, tide and weather before going out, and use the correct leash for your paddling environment.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eIs the fin removable?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eYes. The board uses a removable US box centre fin. This helps the board track straighter on the water and makes it easier to pack and transport.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhat is the best upgrade for the Fly Air Pure 10'4?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eA lighter, stiffer paddle is the most noticeable upgrade. It makes every stroke feel smoother and reduces fatigue, especially as your paddling sessions get longer.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eIs this board suitable for longer-distance paddling?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eIt can handle relaxed short-to-medium paddles, but if distance paddling is your main goal, a touring board such as the Fanatic Ray Air Pure will be more efficient and easier to paddle in a straight line.\u003c\/p\u003e\n\u003c\/details\u003e","brand":"Fanatic","offers":[{"title":"10'4\" x 33\"","offer_id":52306897764685,"sku":null,"price":289.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8381\/8829\/files\/Fanatic_Fly_Air_Pure_Package.jpg?v=1773938564","url":"https:\/\/www.thesupco.com\/products\/fanatic-fly-air-10-4-pure","provider":"The SUP Company","version":"1.0","type":"link"}