SUP stands for Stand Up Paddleboarding. While the roots of Stand Up Paddleboarding can be traced back to the early days of surfing in the 1930's, its distant cousin is really outrigger canoeing with the direct link between the idea of standing on a board and propelling it with a canoe paddle, seeing as these two primary skills (board riding and paddling) were merely being combined, by people who had traditionally grown up around both skills as part of their cultural rite of passage.
However, it wasn't until famous big wave riders Laird Hamilton and Dave Kalama (the driving force of Imagine SUP boards) turned their attention to paddle surfing that it really emerged into the wider publics consicious. Most people can get up and paddle around almost instantly, but once you start refining it you can keep improving forever. Add to this the fitness element and what is probably the most all encompassing physical work out you will ever come across, in perhaps the most calming situation you have experienced, SUP just leaves you wanting more.
And you don't need to surf to be able to take part in Stand Up Paddleboarding, infact 80% of all SUP is done on flat water. Whether you are fortunate enough to live by the sea or near a river or lake, SUP can be done anywhere there is water. And with the portability of inflatable boards today, you can access places you never thought possible.
Stand Up Paddleboarding is growing at a rapid rate and with this growth, we are seeing the sport go off in lots of different directions from the obvious race side, right to the white water SUP, to the more calming Yoga SUP - Stand Up Paddleboarding has something for everyone.
To get started try one of our guides - SUP Board Guide - Hard SUP or Inflatable SUP - SUP Paddle Guide
If it is all a blur and you want someone to help you make sense of it all, give us at The SUP Company a call, we are experienced and non biased in our approach. Our love for the sport (we all paddle and have done for sometime) means we just want to help you get afloat on the right paddleboard for you.