Waydoo eFoils: from disruptor to race-proven electric foiling brand
Waydoo polarises opinion — and usually for one simple reason: people underestimate them.
Because Waydoo entered the eFoil world with a more accessible price point and a modular approach, they’re sometimes lumped into the “budget” category. Spend five minutes around the brand properly, however, and that narrative falls apart very quickly.
At The SUP Company, we don’t stock brands lightly. Waydoo earned their place not by being cheap, but by being clever, scalable, and quietly very serious about performance.
This is the story behind Waydoo — and why they’ve become one of the most important players in modern eFoiling.
Where Waydoo came from (and why that matters)
Waydoo didn’t start life as a boutique watersports brand building tiny volumes of luxury toys. They came at eFoiling from a technology and engineering-first mindset, with a focus on:
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electric propulsion
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modular hardware systems
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scalable manufacturing
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long-term platform thinking
That difference in DNA matters.
While early eFoil brands asked “How do we build the most exclusive board possible?”, Waydoo asked a different question:
“How do we make eFoiling viable, upgradeable, and future-proof for more riders — without dumbing it down?”
That decision shaped everything that followed.
The modular ecosystem: Waydoo’s real superpower
If there’s one thing Waydoo are genuinely better at than most competitors, it’s system design.
Waydoo eFoils are built around a modular ecosystem:
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interchangeable batteries
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interchangeable masts
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interchangeable motors
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interchangeable front wings
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interchangeable boards
This isn’t just a convenience feature — it fundamentally changes ownership.
Why this matters to real riders
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You can upgrade without replacing everything
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One setup can evolve with your ability
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Families can share systems more easily
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Long-term costs are significantly lower
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The system is more resilient to future changes
This modularity is why Waydoo works so well for:
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progressing riders
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families
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clubs
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centres
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and anyone who doesn’t want to rebuy an entire eFoil every time they improve
It’s also why Waydoo’s range looks confusing at first glance — they build platforms, not fixed one-off products.
(We break this down clearly in our Waydoo range guide, linked at the end of this article.)
Racing credibility: Waydoo at the World E-Foil Racing League
Here’s the part that often surprises people.
Waydoo isn’t just a consumer eFoil brand — they are heavily involved at the sharp end of the sport, including participation and development work around the World E-Foil Racing League.
Why does this matter?
Because racing exposes weaknesses faster than anything else:
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thermal limits
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power delivery consistency
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cooling
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structural durability
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reliability under sustained load
Hardware that survives racing doesn’t just perform — it lasts.
That feedback loop feeds directly into Waydoo’s consumer products, influencing:
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motor efficiency
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battery management
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system reliability
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firmware refinement
This is one of the reasons Waydoo systems feel robust and confidence-inspiring, even when ridden hard.
Performance vs price: resetting the conversation
Waydoo’s pricing has done them no favours in perception — but it should.
Waydoo aren’t cheaper because they cut corners. They’re cheaper because they:
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manufacture at scale
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control more of their supply chain
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design systems to be reused and upgraded
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avoid boutique-brand markups
The result?
A brand that consistently undercuts competitors without compromising core performance or safety.
For many riders, Waydoo represent the best performance-per-pound equation in eFoiling today.
Why The SUP Company chose Waydoo
We stock Waydoo because:
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the technology is sound
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the systems are reliable
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the modularity genuinely benefits customers
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and the price-to-performance ratio is hard to ignore
But just as importantly, we don’t stock everything Waydoo make.
We curate the range, simplify the options, and spec packages that actually make sense for UK riders — which leads neatly into our second blog.
👉 Read next: Waydoo eFoils Explained — What’s What & Which Package Is Right for You