About The SUP Company

The SUP Company is the largest Stand Up Paddleboard store in Europe; specialising in Inflatable SUP's and Hard Shell Stand Up Paddleboards as well as wingsurfing and foilinghardware. With two retail and test centre locations centrally on the south coast of Hampshire, they offer an unrivaled range of equipment with expert advice on hand. The SUP Company X Woodmill features the largest paddleboard Test Centre in the UK giving you the option to paddle the best paddleboards around. While The SUP Company X Calshot offers the largest selection of premium wingsurf and foiling hardware for demo anywhere in the UK. We stock a wide range of all things watersports from the best brands including Axis, Duotone, Sabfoil, Eleveight, Red Paddle Co, Fanatic, Starboard SUP, SIC Maui, JP Australia, Jobe ONE Ocean, Moloko, Infinity and many more. Visit our SUP Info section to help you narrow down the paddleboard best for you by using our SUP Buying Guide or SUP Paddle Guide and learn if a hard shell or inflatable SUP meets your needs. With a large variety of SUP Paddles, Accessories and SUP wear from the likes of Vaikobi , ION, Mystic and O'Neill we really have got it all covered. After all that if you still need expert advice then please Contact Us any time.

The SUP Co is part of the Above Board Group of companies, these include Bay To Ridge, The Paddle Centre and Woodmill Coffee Kitchen.