About The SUP Company

The SUP Company is the largest Stand Up Paddleboard store in Europe; specialising in Inflatable SUP's and Hard Shell Stand Up Paddleboards. Our shop in Southampton features the largest paddleboard Test Centre in the UK giving you the option to paddle the best paddleboards around. We stock a wide range of SUP inflatables and hard shell paddleboards from the best brands including Red Paddle Co, Fanatic SUP, Starboard SUP, Naish, SIC Maui, JP Australia, Jobe and many more. Visit our SUP Info section to help you narrow down the paddleboard best for you by using our SUP Buying Guide or SUP Paddle Guide and learn if a hard shell or inflatable SUP meets your needs. With a large variety of SUP Paddles, Accessories and SUP wear from the likes of Vaikobi , ION, Mystic and O'Neill we really have got it all covered. After all that if you still need expert advice then please Contact Us any time.

The SUP Co is part of the Above Board Group of companies, these include Kites and More - a leading provider in Kite-Surfing Equipment, Surf boards, Kayaks, Foils, Towables and well, more!