Founded in January 2015, The SUP Company has grown to become Europe’s largest Stand Up Paddle boards store, specialising in everything you need for your time on the water.

From inflatable paddle boards (Inflatable SUPs) to hard composite paddleboards across a range of paddling disciplines, along with cutting-edge wingsurfing and foiling hardware, we are your go-to destination for all things watersports.

Two Waterside Locations, Endless Possibilities.

The SUP Company X Woodmill: Home to the UK’s largest Paddle board Test Centre,where you can try out the very best paddleboards before you buy.

The SUP Company X Lymington Offering the largest range of premium wingsurfing and foiling equipment for demo anywhere in the UK, just steps from the water’s edge; our Wingsurf and Foil Test Centre.

Expert Advice & Unrivalled Gear Selection

We proudly stock an extensive range of watersports equipment, paddles, accessories, and apparel from the world’s leading brands, including: Axis | Duotone | Eleveight | Red Paddle Co |Fanatic | Starboard SUP | SIC Maui | JP Australia | Jobe | ONE Ocean | Moloko | Infinity | Vaikobi | ION | Mystic | O’Neill and many more.

Guiding You Every Step of the Way

Not sure which paddleboard is right for you? Our SUP Info section offers expert resources like the Paddle Board Buying Guide and SUP Paddle Guide to help you decide whether a hard shell or inflatable SUP is the perfect fit for your adventures. While our break down of What is Wingsurfing and euipment guides are great jumping off points for you to start your foiling journey.

Here to Help

Need expert advice? Our friendly team is always on hand— don’t hesitate to Contact Us anytime!

More Than Just SUP

The SUP Company is part of the Above Board Group, alongside our sister companies: The Paddle Centre & Woodmill Coffee Kitchen

Discover why paddlers and watersports enthusiasts across the UK and beyond choose The SUP Company—where expertise, quality, and adventure meet.