Stand Up Paddle Boards

Latest News From The SUP Co

New in: Red Original Dog Buoyancy Aid
New in: Red Original Dog Buoyancy Aid
Keep your buddy safe on the water with the brand new Red Original Dog PFD. Easy to attach and t...
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Insure your SUP with GJW
Insure your SUP with GJW
We at The SUP Company are proud to announce that have partnered up with GJW Direct to offer cus...
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Black Friday
Black Friday
Our Black Friday event has started and it is our biggest ever Stand Up Paddleboard sale (EVER!)...
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Red Paddle Co 5 Year Warranty
Red Paddle Co 5 Year Warranty
How does it work? Red Paddle Co will be offering a 5 year warranty for each board bought fro...
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  • Grab a bargain this month with our Black November Sale!

Weekly discounts, flash 24 hour sales, special offers and much more await on our website. Don't miss out! 
#sup #surf #watersports #blackfriday #blackfriday2019 #sale #standuppaddling #paddleboarding #paddling #waves #sea #river #ocean #sport #redpaddleco #sicmaui #jpaustralia
  • The all new @starboardsup 12’6 Generation. Huge hints of the new 2020 Allstar running through this very capable and broad ranging shape. Flat water, downwind, surf, it does it all. Available for demo at waterside shop in Southampton. 
#standuppaddle #standuppaddleboarding #standuppaddling #standuppaddleboard #standuppaddlesurfing #touring #sup #supboarder #supracer #supconnect #paddleboarding #paddleboard #paddle #paddler #paddleboards #paddleboarder #paddleboarders #paddleboarderlife #sea #river #southampton #riveritchen #itchenriver
  • Don’t #hatemondays - make them a demo day @thesup.company 
The largest SUP and paddle test centre in Europe!

#fast #glidefordays #starboardsup #paddleboarding #glide #standuppaddleboarding #standuppaddle #paddleboard #touring #sup #racing #starboardsup #2020 #standuppaddleboard #paddleboarding #paddleboardingfun #demo #testcentre #southampton #supuk #waterside #paddlewithus #sic #sicsup #fanaticsup #fanatic
  • #readyforlaunch ! 
It looks like science fiction but the glide is so very, very, very real! 🤯

The @starboardsup #waterline is a #thingofbeauty

Available for demo 7 days a week

#fast #glidefordays #starboardwaterline #paddleboarding #glide #standuppaddleboarding #standuppaddle #paddleboard #touring #sup #litetech #starboardsup #2020 #standuppaddleboard #paddleboarding #paddleboardingfun #demo #testcentre #southampton #supuk #waterside #paddlewithus
  • Almost to wide for Instagram - the tail of the all new @starboardsup #waterline 
We’ve been waiting for our demo board and stock to arrive of this gem of a model for what seems like forever! Cannot wait to paddle and share it with you in our demo centre. 
#fast #starboardwaterline #paddleboarding @starboardsupuk #standuppaddleboarding #standuppaddle #paddleboard #litetech #starboardsup #2020 #touring #ilikebigbutts #standuppaddleboard #paddleboarding #paddleboardingfun #glidefordays
  • @redpaddleco 2020 is now available both online and in store!

All 2020 boards and paddles are also available for demo at our waterside shop! 🤙

#standuppaddle #paddleboarding #standup #paddle #surf #inflatable #inflatablepaddleboard #isup #sup #sea #southampton #riveritchen #paddleboard #standupboard #isup #22psi #tecair #msl #inflatablesup #supinflatable #paddleon #sorry
  • @redpaddleco #2020 drops tomorrow 7th October #instore and #online at thesupco.com 
#redpaddleco #redpaddle #redsup #red #standuppaddle #standuppaddling standuppaddleboards #standuppaddleboarding #sup #isup #supinflatables #paddle #inflatablesup #water #ocean #paddling #supon #standuppaddle
  • #foiling at #goldenhour 
The @slingshot_uk #outwit #infinity84wing combo in #perfectharmony #thismorning at #haylingisland #beach 
#flyhigh #flyinghigh #loyaltothefoil #loyaltothefoil🦅 #slingshotuk #slingshotfoil #slingshotfoils #paddlesurf #paddlesurfing #paddlefoiling #supfoil #supfoiling #airborne #foilairforce #sup #standuppaddleboard #suppaddleboarding #paddleboard #sup #paddleboarding #paddle #sunrise #beachsunrise
  • @thesup.company

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