Home to the UK’s leading SUP Test Centre — try boards before you buy, get set up properly, and leave with kit that genuinely fits your paddling.
Take a look here for our Opening Hours
Find us
Address:
The SUP Co x Woodmill
Woodmill Lane
Southampton
SO18 2JR
Phone: 02380 172189
Email: help@thesupco.com
Parking
Free car parking minutes walk from the shop in the Riverside Car Park. Worth noting there are no height restrictions either so vans and vehicles with roof racks or bars.
What we’re best for
- First-time paddleboard buyers who want confidence
- Upgrading to a faster touring/race setup
- Families and all-rounders (lakes, rivers, coast)
- Sorting the “right paddle / fin / leash” properly
Try before you buy — Woodmill SUP Test Centre
If you’re choosing a board online, it’s easy to buy the wrong size (usually too small or too narrow). Our Woodmill SUP Test Centre lets you test boards and paddles with proper guidance, so you can feel the difference in stability, glide, tracking and speed before spending your money.
Demo sessions are refundable against purchase — ideal if you’re torn between two sizes or constructions.
A waterside SUP shop for Southampton, Portsmouth & Winchester
Our Woodmill store is perfectly placed for paddlers across the South Coast. If you’re searching for a paddleboard shop near Southampton (or coming over from Portsmouth or Winchester), we’re a quick drive and an easy stop to get hands-on with kit, chat through boards, and get properly matched to your setup.
Easy to reach from
- Southampton & Eastleigh
- Portsmouth, Fareham & the Solent towns
- Winchester & surrounding villages
- Southampton Airport / Parkway rail connections
What’s around Woodmill
Woodmill sits right on the water — ideal for quick demos and for getting you on the right gear without guesswork. It’s a brilliant base for river paddling, fitness sessions, and building confidence before heading out onto the coast.
In-store range
Whether you’re building your first setup or refining a serious quiver, you’ll find expert-selected kit across:
- Inflatable paddleboards & hard boards
- Paddles, leashes, buoyancy aids & essentials
- Wetsuits, boots, changing robes & ponchos
- Premium brands and proven customer favourites
Tip: If you’re unsure, drop us a message and we’ll shortlist options before you visit.
Events, community & demo days
We run regular demo days, new kit drop-ins and community sessions. Follow updates and see what’s coming up:
FAQs
Do I need to book for the Test Centre?
We recommend it — especially at weekends. If you’re unsure what to test, tell us your height, weight and goals and we’ll shortlist boards for you.
Can I Click & Collect from Woodmill?
Yes — select Woodmill at checkout where available, and we’ll confirm when your order is ready for collection.
Is Woodmill suitable for beginners?
Absolutely. We’ll steer you away from “too small too soon” and get you stable, safe and progressing fast.
Where can I find opening hours?
We keep our live opening hours updated on Google for accuracy. Use the “Opening Hours (Google)” button at the top of this page.