Waydoo vs Lift vs Flite vs SiFly

Tony Jones |

A clear eFoil comparison for serious buyers

If you’re reading this, you’re probably already committed to the idea of eFoiling. The real question now isn’t “should I?” — it’s “which brand actually makes sense for me?”

At the premium end of the market, four names come up again and again:

  • Waydoo

  • Lift Foils

  • Fliteboard

  • SiFly

All four will get you flying. Where they differ is how, for how long, at what cost, and how future-proof your investment really is.

This guide is written from the perspective of a retailer that sells, demos, services and supports eFoils — not a brand marketing department.


The big picture first (quick takeaway)

If you want this short and honest:

  • Waydoo = best value, modular, upgradeable, brilliant for most riders

  • Lift = premium feel, surf heritage, expensive but refined

  • Flite = tech-forward, polished ecosystem, highest price point

  • SiFly = simple, family-friendly, less performance-focused

Now let’s break that down properly.


1. Waydoo — modular, race-proven, and the strongest value proposition

Waydoo approach eFoiling differently to almost everyone else.

Instead of selling closed, fixed systems, Waydoo build modular platforms:

  • interchangeable batteries

  • interchangeable masts

  • interchangeable motors

  • interchangeable wings

  • interchangeable boards

What this means in real terms

  • You can upgrade without replacing everything

  • One system can evolve as your skills improve

  • Long-term ownership costs are dramatically lower

  • Families and clubs can share components

Waydoo are also active at the sharp end of the sport, including involvement with the World E-Foil Racing League, which feeds real-world performance data back into consumer products.

Who Waydoo suits best

  • first-time eFoilers who want a proper system, not a toy

  • progressing riders who don’t want to rebuy an entire setup

  • families or shared ownership

  • value-driven buyers who still care about performance

The elephant in the room: price

Waydoo’s pricing (often thousands less than Lift or Flite) leads people to assume compromises. In practice, the difference comes from:

  • scale of manufacturing

  • modular design philosophy

  • fewer boutique margins

Not cheaper engineering — smarter system design.

👉 View Waydoo eFoils at The SUP Company:
https://www.thesupco.com/collections/waydoo


2. Lift Foils — premium feel and surf-first DNA

Lift were one of the earliest premium eFoil brands and still carry strong credibility, especially among surf-oriented riders.

Their boards tend to feel:

  • refined

  • smooth

  • surf-influenced

Lift systems are beautifully finished and ride very well, but they are also:

  • expensive

  • less modular

  • more closed as an ecosystem

Upgrading or changing direction often means replacing large parts of the system, not just components.

Who Lift suits best

  • riders coming from foiling or surfing backgrounds

  • buyers who value brand heritage and finish

  • those comfortable with a higher total cost of ownership

Lift build excellent eFoils — just be aware you’re buying into a premium, closed ecosystem.


3. Fliteboard — the most polished tech ecosystem

Fliteboard arguably lead the market in:

  • software integration

  • user interface

  • overall “Apple-like” experience

Everything feels slick, refined and intentional. Their app, accessories and ecosystem are class-leading.

That polish comes at a cost:

  • Fliteboard is usually the most expensive option

  • upgrades are premium-priced

  • the ecosystem is tightly controlled

Who Flite suits best

  • buyers who want the most polished ownership experience

  • tech-first users who value app integration

  • riders less concerned about cost

Fliteboard make exceptional products — but you pay for the refinement.


4. SiFly — accessible, simple, and family-friendly

SiFly sit at the more approachable end of the market.

Their strengths are:

  • simple operation

  • stable boards

  • family-friendly designs

They’re not chasing outright performance or modularity. Instead, they focus on:

  • ease of use

  • minimal setup

  • shared recreational riding

Who SiFly suits best

  • casual riders

  • families wanting simplicity

  • centres and shared-use environments

For progression-focused riders, SiFly can feel limiting over time.


Side-by-side comparison (real-world view)

Brand Strength Trade-off
Waydoo Best value, modular, future-proof Less boutique branding
Lift Surf feel, premium finish High cost, closed ecosystem
Flite Tech polish, refinement Highest price
SiFly Simple, stable, family-friendly Limited performance ceiling

So… which one should you buy?

Choose Waydoo if:

You want the best performance per pound, the ability to upgrade over time, and a system that grows with you rather than boxing you in.

👉 This is why Waydoo make up the core of our eFoil offering at The SUP Company.

Choose Lift if:

You value surf heritage, feel and finish above all else and are happy with premium pricing.

Choose Flite if:

You want the most polished, tech-led experience and price genuinely isn’t a concern.

Choose SiFly if:

Your priority is simplicity, stability and shared family use rather than progression.


Our honest retailer view

At The SUP Company, we see what happens after the sale:

  • who upgrades

  • who outgrows their setup

  • who ends up spending twice

That’s why Waydoo resonate so strongly with real customers. They’re not perfect, but they are thoughtfully engineered, upgradeable, race-tested, and genuinely good value.

If you’re unsure, the best advice is simple:
👉 try one.

We offer demos and honest setup advice so you can feel the differences for yourself — not just read spec sheets.


Explore Waydoo eFoils

https://www.thesupco.com/collections/waydoo

Book a demo or speak to the team

https://www.thesupco.com/sup-test-centre-i20