Earn rewards every time you shop eligible products
Shop with The SUP Company and earn rewards on eligible purchases through our loyalty programme, powered by Smile. It is our way of saying thank you for choosing us for your paddleboarding, wing, foil, surf and watersports kit.
Whether you are buying your first accessory or investing in a full setup, your customer account can build loyalty credit to use against a future order.
The quick answer
Create or log into your customer account, shop eligible products while signed in, and earn rewards automatically on qualifying purchases. For eligible purchases, you receive 5% of the qualifying order value back in loyalty credit to use on a future order.
Earn
5% back in loyalty credit
Eligible purchases earn rewards based on the qualifying order value, subject to the programme terms and exclusions below.
Redeem
Use rewards on a future order
Once rewards are available in your account, you can redeem them against a future purchase through the Smile rewards panel.
Account required
Shop while logged in
You need to be logged into your customer account when placing an eligible order for rewards to track correctly.
Quick navigation
How it works
1. Create an account or log in
You will need a customer account to earn and view your rewards. Make sure you are logged in before completing checkout.
2. Shop eligible products
When you place an eligible order on thesupco.com while logged into your account, rewards are tracked automatically through our Smile-powered loyalty programme.
3. Earn 5% back in loyalty credit
For eligible purchases, you receive 5% of the qualifying order value back in rewards to use on a future order, subject to the programme terms and any exclusions.
4. Redeem your rewards later
Once rewards have been added to your account, you can redeem them against a future purchase through the Smile rewards panel, subject to the programme terms below.
Why join?
Our rewards programme is designed to thank returning customers and make it easier to keep upgrading, replacing essentials and adding to your setup over time.
Great for accessories and essentials
Rewards can be especially useful when replacing leashes, bags, pumps, fins, clothing, boots, gloves and everyday watersports accessories.
Useful for future upgrades
Build up loyalty credit from eligible orders and use it towards future purchases, whether that is a new paddle, wetsuit, foil part or bigger-ticket upgrade.
A thank you for shopping with us
We appreciate customers who choose The SUP Company for expert advice, carefully selected products and aftersales support. Rewards are one way we can give something back.
How to access your rewards
Log into your customer account on thesupco.com and open the rewards panel to view your available balance, see how the programme works and redeem any available rewards.
If you are unsure whether you are signed in correctly, or need help locating your rewards, please contact our team and we will gladly help.
Useful categories for rewards customers
Rewards can be useful when adding to your setup, replacing essentials or planning your next upgrade.
Need help with your rewards?
If you have any questions about your account, rewards balance or how to redeem your credit, contact us and we will help you find the right information.
Rewards FAQs
Do I need an account to earn rewards?
Yes. You must be logged into your customer account when placing an eligible order for rewards to be tracked correctly.
When are rewards added to my account?
Rewards are usually added after your eligible order has been processed. In some cases there may be a short delay before they appear in your account.
Can I use rewards with other discount codes?
Reward redemptions are subject to the discount functionality available at checkout and may not always be combinable with other promotional codes, bundle offers or discounts.
Do I earn rewards on all products?
Rewards apply to eligible purchases only. Certain items, services, bookings, special orders, gift cards, discounted items or excluded products may not qualify.
What happens if I return an order?
If an order is cancelled, refunded or returned in full or in part, any rewards linked to that purchase may be removed or adjusted accordingly.
Can rewards be exchanged for cash?
No. Rewards have no cash value and can only be redeemed in accordance with the options available through the Smile-powered rewards programme.
Rewards terms & conditions
These terms apply to The SUP Company Rewards programme on thesupco.com.
```1. Membership
The programme is available to customers with a registered account on thesupco.com. You must be logged into your account when placing an order to receive rewards. We reserve the right to refuse, suspend or remove membership where we believe the programme is being misused.
2. Earning rewards
Eligible purchases earn rewards at the rate displayed on this page and within the rewards panel at the time of purchase. Rewards are calculated on the qualifying transaction value only and do not apply to non-qualifying elements such as shipping charges, gift cards, redeemed reward discounts, taxes where applicable, or excluded products or services.
3. Eligible and excluded purchases
Unless otherwise stated, rewards apply to standard eligible product purchases made through thesupco.com while logged into a valid customer account. We may exclude selected items, discounted items, gift cards, services, bookings, special order items, deposit payments, or any products clearly marked as excluded from rewards.
4. Redeeming rewards
Rewards can only be redeemed in accordance with the options made available within your account through our Smile-powered programme. Rewards may only be redeemed by the account holder and cannot be transferred, sold, exchanged for cash or applied retrospectively to previous orders.
5. Single use and non-cash value
Reward vouchers or discounts issued through the programme are single-use unless expressly stated otherwise. They have no cash value, cannot be exchanged for cash, and cannot be refunded once redeemed.
6. Returns, refunds and cancellations
Where an order is cancelled, refunded or returned, we reserve the right to remove or adjust any rewards earned from that transaction. Where a reward has already been redeemed against an order that is later refunded, the value of that reward may be deducted, reversed or otherwise adjusted in line with the original transaction.
7. Promotional exclusions
From time to time we may run promotions, bonus reward events or special offers. Unless expressly stated, rewards cannot always be combined with other discount codes, promotional vouchers, bundle discounts or third-party offers.
8. Abuse of the programme
We reserve the right to cancel rewards, suspend accounts or remove access to the programme where we reasonably suspect abuse, manipulation, fraudulent activity, duplicate accounts, unauthorised referrals or behaviour that undermines the fair operation of the scheme.
9. Changes to the programme
We may amend, suspend or withdraw the rewards programme, including the earn rate, reward options, eligibility criteria or these terms, at any time without prior notice.
10. General
The SUP Company Rewards programme is operated at our discretion and is intended for genuine retail customers shopping for personal use. Your statutory rights are unaffected.
Start earning rewards
Log into your account, shop eligible products and build loyalty credit towards a future order with The SUP Company.