All Products

Shop all watersports gear at The SUP Company

Browse the full range of paddleboards, SUP paddles, wing foiling gear, foils, kayaks, wetsuits, helmets, impact vests, clothing, bags, pumps, leashes, spares and watersports accessories available from The SUP Company.

This page is useful if you want to see everything in one place, but the quickest route is often to start with your sport, then narrow by board type, brand, size, budget or the problem you are trying to solve.

All products guide

Find the right kit faster

Our full catalogue covers everything from first-time paddleboard packages to specialist wing foil setups, Foil Drive systems, technical wetsuits and small replacement parts. If you already know what you need, use the filters. If you are still comparing, use the guide below to move into the right buying path.

The best choice is not always the most expensive or the most technical product. It is the one that fits your size, ability, conditions, storage, transport and how you actually plan to use it.

Shop paddleboards Shop wings Shop foils

Expert Advice Demo Options Finance Available UK Delivery Support

Shop by sport or activity

Paddleboarding

For SUP, start with paddle boards, then narrow into inflatable paddle boards, composite paddle boards, SUP paddles and paddleboarding accessories.

Wing foiling and foiling

For wing and foil, build the setup as a system. Useful starting points include wingsurfing wings, foil boards, foils and hydrofoils, complete foils and foiling protection.

Kayaking and general watersports

For simple, accessible water time, browse kayaks and inflatable kayak packages, waterproof bags, buoyancy aids, wetsuits and changing robes.

Shop by product type

If you know the type of product you need, it is usually quicker to jump into the right category rather than browsing the whole catalogue.

Paddleboards · SUP paddles · Board bags · Pumps · Leashes

Wings · Wing foil boards · Foil front wings · Foil masts · Fuselages

Helmets · Impact vests · Wetsuits · Neoprene footwear · Waterproof bags

Paddleboard buying paths

If you are buying a paddleboard, start with the type of paddling you want to do. A stable all-round board is best for relaxed use and first-time paddlers. A touring board is better for distance, glide and exploring. A race board suits speed and fitness. A surf SUP is built for waves.

Useful SUP routes include all-round paddleboards, touring paddleboards, race paddleboards and surf SUPs.

For help choosing, read our stand up paddleboard buying guide or visit the Woodmill SUP Test Centre to compare boards and paddles on sheltered water.

Wing foil, foil and electric buying paths

Wing and foil kit needs to be chosen as a complete setup. Wing size, board volume, foil size, mast length, stabiliser choice and rider weight all affect how easy the kit is to use and how quickly you progress.

Start with wingsurfers and wing foil wings, foil boards, foils, complete foil sets or electric foils and foil assist systems.

For wing and foil advice, The SUP Co x Lymington is the best place to speak to us about setup matching, product choice and suitable demo options.

Wetsuits, clothing and protection

Good watersports clothing is about comfort, warmth, movement and safety. A well-fitting wetsuit, boots, gloves, hood, impact vest or helmet can extend your season and make sessions more enjoyable in UK conditions.

Browse wetsuits, men’s wetsuits, women’s wetsuits, neoprene boots and shoes, watersports helmets and impact vests.

Fit matters. If you are between sizes or buying for wing, foil, SUP, kayak or winter use, ask us before ordering.

Shop by leading watersports brands

The SUP Company range includes specialist brands across paddleboarding, foiling, winging, kayaking, wetsuits and protection. Choose by brand if you already know the system you ride, or use brand pages to compare ranges within one manufacturer.

Red Paddle Co · Starboard · Fanatic · JP Australia · Jobe

Duotone Wing & Foil · AXIS · Code Foils · Foil Drive · Waydoo

Forward WIP · ION · Mystic · Dakine · Moloko

Try, advise, ride: choosing with confidence

Our approach is simple: try where possible, get proper advice, then ride with kit that genuinely suits you. That matters whether you are buying your first inflatable SUP, upgrading a paddle, choosing a foil front wing, comparing wetsuit fits or building a full wing foil package.

For SUP demos, start with the Woodmill SUP Test Centre. For wing, foil and specialist kit, explore The SUP Co x Lymington Try It Now service.

If you are stuck between two products, contact us with your height, weight, ability level, current setup, local conditions and budget. We will help you narrow the options properly.

Finance, delivery and support

Some watersports products are simple add-ons, while others are considered purchases. Paddleboards, foil packages, wings, electric systems, wetsuits and protection are worth checking carefully before ordering.

For payment options, read more about finance at The SUP Company. For dispatch and delivery information, see our delivery information.

For product advice, sizing, compatibility or help choosing between models, use our contact page.

Helpful related links

Paddleboards · Inflatable paddleboards · SUP paddles · SUP accessories

Wingsurfers · Foil boards · Foils · Electric foils and foil assist

Kayaks · Wetsuits · Protection · Waterproof bags

Expert buying guides · Woodmill SUP Test Centre · Lymington Try It Now · Ask The SUP Company

All Products FAQs

What products does The SUP Company sell?

The SUP Company sells paddleboards, SUP paddles, wing foiling gear, foils, foil boards, kayaks, wetsuits, helmets, impact vests, waterproof bags, pumps, leashes, spares, clothing and watersports accessories.

How should I use the All Products page?

Use this page when you want to browse the full catalogue or search across everything. For a quicker route, choose a sport-specific collection such as paddleboards, wingsurfing, foils, kayaks, wetsuits or protection.

Can you help me choose between products?

Yes. Contact us with your sport, height, weight, ability level, budget, current setup and where you plan to use the kit. We can help you compare products and avoid choosing something unsuitable.

Can I try watersports equipment before buying?

Where suitable demo options are available, yes. Use the Woodmill SUP Test Centre for paddleboards and paddles, or The SUP Co x Lymington Try It Now service for suitable wing, foil and specialist kit enquiries.

What is the best starting point for a first paddleboard?

Most first-time paddlers should start with a stable all-round inflatable paddleboard. It is practical to store and transport, forgiving on the water and usually the easiest route into regular SUP sessions.

What should I check before buying wing foil or foil equipment?

Check rider weight, ability level, board volume, wing size, foil size, mast length and brand compatibility. Foil gear is system-based, so it is worth asking for advice before mixing parts or upgrading one component.

Do you sell spare parts and accessories?

Yes. The range includes fins, screws, pumps, valves, leashes, bags, foil parts, wing spares, wetsuit accessories, roof straps, waterproof bags and other useful items for keeping your kit working properly.

Is finance available?

Finance may be available on eligible orders. Read more on our finance page and check the terms before placing your order.

Not sure where to start?

Tell us what you want to do on the water, your height, weight, ability level, budget and current setup. We will help you find the right product, category or complete setup.

Ask The SUP Company for advice