Southampton’s specialist paddleboard shop and SUP Test Centre
Home to one of the UK’s leading SUP Test Centres, The SUP Company x Woodmill gives you the chance to try boards before you buy, get set up properly, and leave with kit that genuinely fits your paddling.
Whether you are buying your first inflatable paddleboard, upgrading to a faster touring board, choosing a paddle, or comparing hard boards and inflatables, our Woodmill team can help you make the right decision first time.
Plan your visit
Woodmill is our flagship paddleboard location, combining a specialist shop, hands-on advice and access to our SUP Test Centre on sheltered water.
Address
The SUP Company x Woodmill
Woodmill Lane
Southampton
SO18 2JR
Contact
Phone: 02380 172189
Email: help@thesupco.com
Opening hours
Opening hours can change by season, weather, events and Bank Holidays. Please check our live Google Business opening hours before travelling.
Parking
Free parking is available a few minutes’ walk from the shop at Riverside Car Park. There is an area without height restriction, which is useful for vans and vehicles carrying boards on roof racks.
Quick navigation
What Woodmill is best for
Woodmill is built around helping customers choose properly, especially where size, stability, glide, paddle choice and confidence on the water really matter.
First-time paddleboard buyers
Get clear advice on board size, stability, construction and what package will actually suit you.
Touring, fitness and race upgrades
Feel the difference between all-round, touring, race and performance shapes before you spend your money.
Families and all-round paddlers
Choose a board that works for lakes, rivers, sheltered coastlines, family use and relaxed exploring.
Paddle, fin, leash and accessory advice
The right board matters, but so does the setup around it. We can help you choose the right paddle, leash, fin, buoyancy aid and clothing.
Try before you buy at Woodmill SUP Test Centre
Choosing a board online can be tricky. It is very easy to buy the wrong size, especially a board that is too small, too narrow or not suited to how you actually want to paddle.
Our Woodmill SUP Test Centre lets you test boards and paddles with proper guidance, so you can feel the difference in stability, glide, tracking, stiffness, paddle weight and speed before spending your money.
Demo sessions are refundable against purchase, making them ideal if you are torn between two sizes, brands or constructions.
A waterside SUP shop for Southampton, Portsmouth and Winchester
Our Woodmill store is perfectly placed for paddlers across the South Coast. If you are searching for a paddleboard shop near Southampton, or travelling from Portsmouth, Winchester, Fareham, Eastleigh or the Solent towns, Woodmill is an easy stop for hands-on kit advice.
Easy to reach from
- Southampton and Eastleigh
- Portsmouth, Fareham and the Solent towns
- Winchester and surrounding villages
- Southampton Airport and Parkway rail connections
- The M27 and wider South Coast road network
What makes Woodmill useful?
Woodmill sits close to the water, making it ideal for demos, advice and confidence-building. It is a brilliant base for river paddling, fitness paddling and understanding what kind of board will suit you before you head out onto bigger water.
In-store range
Whether you are building your first setup or refining a serious paddling quiver, Woodmill gives you access to expert-selected paddleboarding kit from trusted brands.
Tip: if you are unsure what to look at, email us before visiting and we can shortlist sensible options based on your height, weight, paddling location and goals.
Events, community and demo days
We run demo days, new kit drop-ins and community-focused sessions through the season. Follow our social channels for new product launches, test centre updates and advice-led content from The SUP Company team.
Woodmill FAQs
Do I need to book for the SUP Test Centre?
We recommend booking, especially at weekends and during busy periods. If you are unsure what to test, tell us your height, weight, experience level and goals, and we can help shortlist suitable boards and paddles.
Can I Click & Collect from Woodmill?
Yes, where available. Select Woodmill at checkout if the option is shown, and we will confirm when your order is ready for collection.
Is Woodmill suitable for beginners?
Yes. Woodmill is a great place for beginners to get advice. We will help steer you away from boards that are too small, too narrow or too technical, and guide you towards kit that gives you stability, confidence and room to progress.
Can I try different paddleboards?
Yes, the SUP Test Centre is designed to help you compare suitable paddleboards and paddles before buying. Availability depends on the demo fleet, conditions and booking schedule.
Where can I find opening hours?
We keep our live opening hours updated on Google for accuracy. Use the “View live opening hours” button at the top of this page before travelling.
Visit Woodmill or ask us for advice
Whether you are choosing your first paddleboard, comparing touring boards, upgrading your paddle or building a complete setup, our Woodmill team can help you choose properly.