News


  • The SUP Co x Lymington is now open!

    The SUP Co x Lymington is now open!

    We are now live in Lymington! We’re properly up and running in Lymington and we’d love you to pop in. Whether you’re brand new to watersports or you’ve been foiling...

    Tony Jones |

  • The SUP Co x Calshot is moving…

    The SUP Co x Calshot is moving…

    The SUP Co x Calshot is moving — introducing The SUP Co x Lymington Big news from all of us here at The SUP Company — we’re on the move!...

    Tony Jones |

  • Duotone 2026: What’s New in Wing & Foiling

    Duotone 2026: What’s New in Wing & Foiling

    What a time to be a foiler – whether wing, prone or downwind, this new launch from Duotone has something for you.Duotone’s 2026 collection has landed, and it’s their most...

    Tony Jones |

  • Red Paddle Co 5 Year Warranty

    Red Paddle Co 5 Year Warranty

    How does it work? Red Paddle Co will be offering a 5 year warranty for each board bought from the 2020 range onwards. Just like the 2 year warranty offered...

    ANTHONY JONES |

  • Red Paddle Co Preferred Retailer

    Red Paddle Co Preferred Retailer

    Here at The SUP Company we are extremely pleased to be recognised as the UK’s very first Red Paddle Co Preferred Retailer. This accolade means you can rest easy that...

    ANTHONY JONES |

  • BIC Sport Becomes TAHE

    BIC Sport Becomes TAHE

    TAHE is the new name for BIC Sport. Made and engineered in France with Eco responsibility, TAHE is a brand born from the union of BIC Sport and TAHE Outdoors,...

    Tony Jones |