Fanatic
40% off

Fanatic Fly Air 10'4 Pure

Sale price £289.00 Regular price £479.00
Size

Pickup currently unavailable at The SUP Co x Lymington

UK Delivery & Shipping

Get your gear delivered safely and quickly. Whether it’s a small accessory or a 14ft race board, we use specialist couriers to ensure your order arrives in perfect condition.

UK Shipping Rates:

  • Orders over £100: FREE Standard Delivery (Excludes Highlands & Islands).
  • Orders under £100: Small items and accessories typically ship from just £4.95.
  • Hard Boards & Large Items: Specialist fragile shipping ensures your composite board arrives safely (rates calculated at checkout).

As for returns; we will happily refund an item purchased from The SUP Company if returned to us within 30 days; excluding gift vouchers and customised products, except when faulty. Returned goods must be unused and supplied in their original packaging, unless the goods are faulty.

More information on The SUP Company return policy

European & International Shipping

European & International Shipping:

We ship daily to Europe and beyond.

IMPORTANT FOR EUROPEAN CUSTOMERS:

  • VAT-Free Shopping: All orders placed from outside the UK are exclusive of UK VAT (20%).
  • Import Duties & Taxes: Please note that you will be responsible for paying your local country’s import duties, VAT, and any administration fees upon the arrival of your goods. These are charged by your local customs office and are not included in our shipping fee.

For full details about our shipping options, rates and the countries we deliver to please visit our Delivery page.

As for returns; we will happily refund an item purchased from The SUP Company if returned to us within 30 days; excluding gift vouchers and customised products, except when faulty. Returned goods must be unused and supplied in their original packaging, unless the goods are faulty.

More information on The SUP Company return policy

Description

Fanatic Fly Air Pure 10'4 Inflatable SUP Package

The Fanatic Fly Air Pure 10'4 x 33" is a stable, easy-going inflatable paddleboard for beginners, families and casual paddlers who want a proper branded SUP at a very accessible price.

This is the classic all-round size in the Fly Air Pure range. At 10'4 long and 33" wide, it gives new paddlers the reassuring platform they need for learning, while still being manageable to carry, inflate, paddle and pack away. It suits relaxed paddling on rivers, lakes, canals, sheltered harbours and calm coastal water.

If you want one simple inflatable paddleboard for short cruises, family use, holidays and general weekend paddling, the Fly Air Pure 10'4 is the right model to focus on.

Who is the Fanatic Fly Air Pure 10'4 best for?

  • Beginner paddlers who want a stable first inflatable SUP
  • Casual riders looking for a good-value all-round paddleboard
  • Families wanting a board that is easy to share and simple to store
  • Smaller to medium-sized adults who want confidence rather than speed
  • Paddlers using sheltered rivers, lakes, canals and calm coastal water
  • Holiday, campervan and occasional-use paddlers who need a portable package

Where it sits in the Fanatic range

The Fly Air Pure is Fanatic’s value-focused inflatable all-round SUP. It is built to be light, straightforward and easy to live with, making it a sensible choice if you are buying your first board or want a dependable board for occasional family use.

If you expect to paddle more regularly and want a stiffer, more refined construction, look at the Fanatic Fly Air Premium. If your paddling is mainly longer-distance flat-water cruising, the touring-shaped Fanatic Ray Air Pure will give you better glide per stroke.

Why choose the Fly Air Pure 10'4?

  • Stable 33" width: gives a planted, confidence-building feel for new paddlers.
  • 284L volume: provides plenty of float for relaxed recreational use.
  • All-round shape: suitable for flat water, gentle coastal paddling and small mellow conditions.
  • Light board weight: easier to carry, load into the car and pack away after use.
  • Removable US box fin: helps the board track straighter and makes transport simpler.
  • Complete core package: supplied with bag, pump, fin, leash and repair kit. Just add a paddle if required.

Real-world paddling feel

The Fly Air Pure 10'4 is designed to feel predictable rather than twitchy. The wider outline gives beginners time to find their balance, while the 10'4 length keeps the board easy to turn and simple to control.

It is not a specialist touring board or a high-performance SUP. Its strength is that it makes paddleboarding feel accessible. For most first-time buyers who want a well-priced, branded, all-round inflatable SUP, that is exactly the brief.

Specifications

Model Fanatic Fly Air Pure 10'4
Length 10'4" / 315cm
Width 33" / 83.8cm
Thickness 5.5" / 14cm
Volume 284L
Board weight Approx. 8.15kg / 18lb
Recommended rider weight guide Up to approx. 95kg / 15st
Fin system US box with removable centre fin

Package includes

  • Fanatic Fly Air Pure 10'4 inflatable paddleboard
  • Fanatic Pure backpack
  • Fanatic HP8 pump
  • Fly Air 19.5cm US box fin
  • Board leash
  • Repair kit

Please note: this package does not include a paddle as standard. You can add a paddle from the product options or browse our full range of SUP paddles. A lighter paddle is one of the best upgrades you can make because it improves comfort, reduces fatigue and makes the board feel easier to paddle.

Recommended upgrades and accessories

Expert buying advice

Choose the Fanatic Fly Air Pure 10'4 if you want a stable, affordable and easy-to-use board for general paddling. It is a strong option for first-time buyers because it keeps the package simple and gives you enough width and volume to build confidence quickly.

You may want to step up to a more touring-focused board if you want to paddle longer distances, carry extra kit or prioritise speed and glide. You may also want to upgrade to the Fanatic Fly Air Premium if you expect to paddle regularly and want a stiffer, more refined board underfoot.

Watch the Fanatic Fly Air Pure 10'4 review

For a closer look at the board, watch our Fanatic Fly Air Pure 10'4 review from The SUP Company.

Helpful links

Try before you buy

If you are local to Southampton, you can book a session at our SUP Test Centre at Woodmill and get practical advice before buying. It is the easiest way to understand how an all-round board like the Fly Air Pure compares with a stiffer premium construction or a longer touring board.

FAQs

Is the Fanatic Fly Air Pure 10'4 good for beginners?

Yes. The 33" width gives it a stable, confidence-building feel, making it a very suitable first inflatable paddleboard for relaxed recreational use.

What rider weight is the Fly Air Pure 10'4 best for?

As a guide, it suits paddlers up to around 95kg. If you are close to the top of that range and want maximum stability or better glide, a larger-volume touring board may be worth considering.

Does this package include a paddle?

No. The package does not include a paddle as standard, so you can choose the right paddle for your height, budget and how often you plan to paddle.

Can I use the Fly Air Pure 10'4 on the sea?

Yes, but it is best suited to calm, sheltered coastal conditions, especially while you are learning. Always check wind, tide and weather before going out, and use the correct leash for your paddling environment.

Is the fin removable?

Yes. The board uses a removable US box centre fin. This helps the board track straighter on the water and makes it easier to pack and transport.

What is the best upgrade for the Fly Air Pure 10'4?

A lighter, stiffer paddle is the most noticeable upgrade. It makes every stroke feel smoother and reduces fatigue, especially as your paddling sessions get longer.

Is this board suitable for longer-distance paddling?

It can handle relaxed short-to-medium paddles, but if distance paddling is your main goal, a touring board such as the Fanatic Ray Air Pure will be more efficient and easier to paddle in a straight line.

Specifications

  • Features

    Pure construction
    Fanatic’s “Pure” approach is all about giving you a stable, usable iSUP at a sharp price. It’s a great choice for entry-level paddlers who want brand-level quality without going overboard on extras.

    Embossed diamond-groove deck pad
    A grippy, comfortable standing area that helps you feel planted underfoot — especially useful when you’re still finding your balance.

    US fin box with removable fin
    The fin helps the board track straighter (less “wobble and wander”), which means fewer corrective strokes and a more relaxed paddle.

    Inflation guidance
    As a rule of thumb, Fanatic boards are typically paddled at around 15 PSI minimum, with the option to go higher for extra stiffness (within the brand’s guidance) — the included pump makes this straightforward.

Payment & Security

Payment methods

  • American Express
  • Apple Pay
  • Bancontact
  • Diners Club
  • Discover
  • Google Pay
  • Klarna
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa

We take your security seriously and offer a number of payments methods
that are both secure and fast. Simply select your preferred payment
method at the checkout from the drop down menu or buttons.

Want to Spread the Cost?

We offer Finance up to 48 Months through V12 Retail Finance

We alternatively offer shorter terms via Klarna, Shopify Pay and PayPal Credit - more info at Checkout.