We are now live in Lymington!
We’re properly up and running in Lymington and we’d love you to pop in. Whether you’re brand new to watersports or you’ve been foiling for years, this new space is all about great kit, proper advice, and a community feel – with a shop that’s genuinely set up for trying things, talking tech, and getting you on the right gear first time.

What you’ll find in-store
We’ve got a strong core range on the floor right now, and we’re adding key lines all the time as deliveries land. Expect a growing selection across:
- Paddleboards (all-round, touring, performance + accessories)
- Wings + wingfoiling kit (wings, boards, leashes, pumps, spares)
- Foils (front wings, stabs, masts, fuselages, hardware)
- Tow toys (for proper behind-the-boat fun)
- Wetsuits, impact vests, helmets and safety gear
- The useful bits you always end up needing: bags, locks, straps, ponchos, and rigging essentials
And landing soon: kayaks & surfboards, plus more key lines being added constantly as the season builds.
If you’re unsure what’s right for your weight, ability, or local conditions, that’s exactly what we’re here for. Come in, tell us what you want to do on the water, and we’ll help you build a setup that makes sense.

Try before you buy — demos available
One of the best parts of what we do is demos. It’s the quickest way to cut through the noise and get you onto something you actually enjoy riding. From SUPs to wings and foils, we can help you get hands-on before committing.
We can also demo the big-ticket game changers:
If you’ve been wondering whether assisted foiling is worth it (or whether you’re better suited to a full eFoil setup), a demo is the answer. A short session tells you more than hours of scrolling.
For SUP demos, you can also book into our SUP Test Centre here: https://www.thesupco.com/sup-test-centre-i20
Why Lymington?
Lymington is a proper watersports town. It’s an ideal base for paddling, winging and foiling, and we wanted a space where people can drop in, chat kit, get sorted, and leave feeling confident about what they’re buying (and why).

Pop in and say hi
If you’re in the area, come and see the new shop, have a browse, and tell us what you’re into – paddleboarding, wingsurfing, foiling, downwinding, tow sports, surfing, or just getting set up for the first time. We’ll point you in the right direction and make sure you leave with kit that suits you.
See you in store,
The SUP Co x Lymington, Haven Quay, Mill Lane, Lymington, Hampshire SO41 9AZ