Compare the Jobe Flow E-Fin with the Waydoo Subnado SUP conversion. We explain the differences in speed, runtime, controls, mounting, portability and who each electric paddleboard motor suits.
Tony Jones |
The Jobe Tana Hybrid SUP is a clever inflatable paddleboard and kayak-style package in one. This guide explains how it works, who it suits and why it makes sense for...
Tony Jones |
The Jobe Epix E-Foil combines a clever 115L/80L dual-board setup with Waydoo-engineered electric foil components. It is a practical, confidence-building e-foil for beginners, families, boat owners and progressing riders.
Tony Jones |
AXIS has added the Surge 1080 and Surge 1150 front wings, plus the Surf Skinny 340/50 rear wing. Here is how they fit into the range, who they suit and...
Tony Jones |
From Wednesday 1st July 2026, get a free Red Paddle Co 2L Canteen Bottle with every qualifying Red inflatable paddleboard. Offer runs until 30th August 2026, while stocks last.
Tony Jones |
The new Duotone composite paddleboard range is now live at The SUP Company. Compare Cosmic, Flow and Raven hard SUPs for surfing, cruising, touring and distance paddling.
Tony Jones |
The new Foil Drive Universal Mini Pod launches on 16 June 2026. It is a lower-drag, toolless universal motor pod designed to give compatible Foil Drive V2 removable cable setups...
Tony Jones |
Hot weather is great for paddling, but it can be hard on inflatable paddleboards. This guide explains how to manage pressure, storage, cleaning and safety kit during a UK heatwave.
Tony Jones |
The Starboard summer 2026 SUP drop is now live at The SUP Company. Leading the launch is the exceptional £499 Starboard 12’6 Touring Deluxe Lite ONE Package, alongside new Touring...
Tony Jones |
The Crivit inflatable paddleboard looks tempting at a low price, but its 10'0" x 31" x 4.75" size raises real questions around stiffness, volume and adult rider suitability. We compare...
Tony Jones |
A plain-English guide to choosing the right Atom longboard for cruising, carving, commuting and boardsports crossover. Compare the Atom Drop Through 40 inch, Drop Through 41 inch and Drop Deck...
Tony Jones |
The Forward WIP Wing Impact EVO Vest has arrived at The SUP Company. A premium wing foiling impact vest with integrated hook, carbon plate support and a more complete setup...
Tony Jones |
New from Red Paddle Co, this clever 2-in-1 bag works as a waterproof backpack on land and a high-visibility tow float dry bag in the water. A practical choice for...
Tony Jones |