HISC x The SUP Co Round Hayling Challenge 2027 is open!
Entries are open for the HISC x The SUP Co Round Hayling Challenge 2027 on Saturday 4 September. Choose the full Round Hayling challenge or Bridge & Back and give...
Tony Jones |
News
HISC x The SUP Co Round Hayling Challenge 2027 is open!
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The Ultimate Inflatable Paddleboard Buying Guide: Getting it Right the First Time
If you are looking to get into paddleboarding in the UK, you’ve likely noticed that the market is flooded. From supermarket aisles to high-end specialist shops like ours, the price...
Tony Jones |
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Best Touring Paddleboards for 2026: Gear That Goes the Distance
In the UK, touring isn't always about glassy water and sunshine. It’s about being five miles out and having the wind pick up, or navigating the tidal flow of the...
Tony Jones |
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Woven Dropstitch: Why This Tech is the End of the "Banana" Board
If you’ve ever paddled a cheap inflatable in the UK, you’ve likely felt it: that subtle (or not-so-subtle) "bounce" every time you take a stroke or hit a small wave....
Tony Jones |
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Best Beginner Inflatable Paddleboards for 2026: The Specialist’s Selection
For 2026, the technology in the beginner bracket has matured. At The SUP Company, we’ve put the latest fleet through their paces at our Test Centre to find the boards...
Tony Jones |
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iSUP vs. Hard Boards: The Professional’s Guide to Making the Right Call
At The SUP Company, we see the trade-offs every day at our Test Centre. A high-end inflatable will outperform a cheap hard board any day of the week, but a...
Tony Jones |
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How to Choose the Right Paddleboard for Your Skill Level
A market flooded with "cheap" setups that flex like bananas, getting the right board under your feet is the difference between progressing or giving up in frustration. At The SUP...
Tony Jones |
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Waydoo vs Fliteboard: the straight-talking buyer’s guide (for people stuck between the two)
Waydoo vs Fliteboard eFoils compared: pricing, modularity, ride feel, upgrades and who each brand suits. Straight UK retailer advice.
Tony Jones |
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Duotone Unit vs Unit SLS – A Complete Wing Foiling Comparison Guide
If you’re trying to decide between the Duotone Unit and the Duotone Unit SLS, you’re not alone. On paper they look similar. On the water, they’re clearly aimed at slightly different...
Tony Jones |
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Wing Buying Guide (UK): How to Choose the Right Wing
This guide focuses solely on wings: sizing, shapes, materials, handle systems, light-wind options, wave drift, and how to pick the right model for your style.
Tony Jones |
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AXIS Carbon vs. Aluminium Masts: Which is Right for You?
Choosing the right mast material is one of the most frequent points of debate we see at our Southampton test centre. When you are investing in an AXIS Foil setup, the...
Tony Jones |
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The Rise of the Midlength: Why It’s (Possibly) the Only Foil Board You Need
Discover why midlength foil boards from AXIS, Duotone, and Starboard are the best choice for UK light-wind winging and Foil Drive.
Tony Jones |
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The Ultimate Foil Board Buying Guide: Navigating the 2026 Landscape
Foiling has moved well beyond the "fad" stage. In fact, it is currently the fastest-evolving area of our sport. At The SUP Company, we’ve seen it grow from a niche interest...
Tony Jones |
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Duotone Lazepump Rechargeable E-Pump
Duotone Lazepump rechargeable e-pump: fast, accurate inflation up to 20 PSI. One pump for wings, kites & SUPs, with carry case.
Tony Jones |
