Shop paddleboards, wing foil, kayaks, wetsuits & watersports gear
The SUP Company is a specialist UK watersports retailer. This hub helps you find the fastest route into our stand-up paddleboard (SUP), wing foil, foiling, kayak, wetsuit, surf, clothing, protection and accessories ranges — backed by expert advice and try-before-you-buy options at our Woodmill Test Centre near Southampton and our Lymington store.
Whether you are buying your first inflatable paddleboard, upgrading into touring or race SUP, building a complete wing foil setup, choosing a kids wetsuit or finding the right safety kit, our team can help you choose with confidence — by size, ability, conditions and budget.
Shop by watersport
Find the right kit faster
The quickest way to shop is to start with the sport — or the problem you are trying to solve. Choose from paddleboards, paddles, wing foil, foils, kayaks, wetsuits, protection, waterproof bags, clothing and accessories below.
Our approach is simple: try where possible, get proper advice, then ride with kit that genuinely suits your size, ability, local conditions and goals.
Expert Advice Try Before You Buy Finance Available Fast UK Delivery
Shop paddleboards and SUP equipment
Shop wing foil, foils and electric foil gear
Shop kayaks, family watersports and kids kit
Shop wetsuits, clothing and protection
Shop by leading watersports brand
Try, advise, ride
For bigger purchases, the best decision usually comes from trying kit, comparing options and getting specialist advice before buying — whether that is choosing your first paddleboard, upgrading a paddle, comparing touring widths or building a wing foil setup.
Woodmill SUP Test Centre is the best route for paddleboard and paddle demos on sheltered water.
The SUP Co x Lymington Try It Now service is the best route for wing, foil and specialist kit advice.
Useful buying guides and help pages
Watersports gear FAQs
Where should I start if I am new to paddleboarding?
Start with a stable all-round inflatable paddleboard if you want a practical first board for relaxed paddling, family use and general UK conditions. If you want to paddle further, look at touring paddleboards. If you are unsure, read our SUP buying guide or contact us for advice.
Can I try paddleboards before buying?
Yes, where suitable demo options are available. The Woodmill SUP Test Centre near Southampton is the best place to compare paddleboards and paddles on sheltered water before you buy.
Can you help me choose wing foil equipment?
Yes. Wing foil kit should be matched carefully around rider weight, ability, board volume, foil size, wing size and local conditions. Contact us or speak to The SUP Co x Lymington for specialist wing and foil advice.
What kit do children need for family watersports?
For children, start with warmth and safety: a suitable kids wetsuit, a correctly fitted buoyancy aid, appropriate footwear, close supervision and conditions that match their ability. For SUP, a lighter child-friendly paddle also makes a big difference.
Can I visit a store or do you only sell online?
Is finance available?
Finance may be available on eligible orders. Read more on our finance page and check the terms before placing your order.
Can The SUP Company help me choose the right product?
Yes. Tell us what you want to do on the water, plus your height, weight, ability level, budget, current setup and where you plan to paddle or ride. We will help you find the right product or buying path.
Not sure where to start?
Tell us what you want to do on the water, your height, weight, ability level, budget and current setup. We will help you find the right collection, product or complete setup.
Ask The SUP Company for advice
